Title
Client
Year
Overview
A festive fashion campaign celebrating the personalities, rituals, and joyful chaos that bring Indian weddings to life.
Created for Myntra, this wedding-themed fashion series captures familiar characters often seen at celebrations, from the stylish cousin to the cheerful chacha and lively bhabhi. Set within richly decorated interiors filled with warm light and festive detail, the campaign highlights a wide range of ethnic and occasion wear through candid expressions, playful moments, and vibrant styling. The imagery blends ecommerce clarity with cinematic storytelling, creating a celebratory visual world that feels relatable, lively, and full of character.
Credits
Director / DOP
Santosh Mishra