Title

Arruga SS21

Arruga SS21

Category

Jewellery

Fashion

Client

Nirmooha

Nirmooha

Overview

Bold resort fashion shaped through movement, texture, and sculptural detail.

Created for Nirmooha’s SS’21 collection, this fashion film explores the intersection of handcrafted embellishment and contemporary silhouette.\n\nSet against sunlit poolside spaces and clean architectural backdrops, the campaign blends flowing fabrics, geometric styling, and statement eyewear into a striking visual composition.\n\nIntricate embroideries, layered textures, and signature 3D floral detailing are framed with a cinematic sense of rhythm and elegance, reflecting the brand’s balance of Indian craftsmanship and globally inspired design. The film captures a mood that feels confident, elevated, and effortlessly modern.

Credits

Director / DOP

Santosh Mishra

Santosh Mishra