Title

ITRH

ITRH

Category

Fashion

Apparel

Couture

Travel

Brands

Client

ITRH

ITRH

Year

2024

2024

Overview

Couture rooted in heritage, elevated through cinematic mood.

A multi-shot fashion film and visual series created for ITRH, exploring Indian craft through scale, movement, and atmosphere. Shot against architectural backdrops and flowing forms, the film brings folklore, embroidery, and tradition into a contemporary frame. Each moment treats couture as living art—bold, ceremonial, and designed to endure beyond the moment.

Credits

Director / DOP

Santosh Mishra

Santosh Mishra

Production

April Studios

April Studios

Styling

Ayesha Amin Nigam

Ayesha Amin Nigam

Concept and Creative Direction

Mohit Rai

Mohit Rai

Vocals

Meher Taneja / Srujan Salian

Meher Taneja / Srujan Salian

Creative Consultant

Leena Rajan

Leena Rajan